I've been playing around a lot lately with social media for promotion. You know there are no rules to going viral and certainly no hard and fast tricks otherwise everyone would be doing the formula!
Today I learned a valuable lesson. Good Quality vs Funny...
One would think that showing a delicious 3 minute film to the captive audience of a cafe's facebook page would be a success.
One day's work = 6 likes + 2 comments
But that wasn't really buttering our ego-bread.
Then today in the heat of a giggle I decided to photograph Rowan as a bridesmaid,
based on his sentiment at not winning at the Armidale Business Awards night "Always a bridesmaid" he kept saying.
1 minute = 20 likes + 4 comments
Now those statistics should make you sit up and listen!
People want funny, personal, unique and relevant stuff but most of all, something that's going to take them a second to see. Of course our hot chocolate film is going to hang around for a long time and be more of a resource for the cafe but it does make me think about how spontaneous and creative ideas should just be acted on and may be the truly effective difference in creating business.
Social media lesson 1 - over.
[current mood] Clean Sheets & A Cluttering of Children's Wooden Blocks