Country + Arts + WA =

Latest print work off the press. My work for Country Arts WA.

I conceptualised a way for the organisation to engage with their clients as they explore their rebranding this year. How to not scare people with the dreaded 'change' - why not take them for the ride?

So my idea was to pose questions, in a fun way! To get contributions from all over WA from people that love and utilise the arts in their communities.

So every 3 months they'll be mailed a postcard that they can rip the back off and send to Country Arts WA with their scribbles/ideas/adjectives.

To get the mood across, I thought up the slogan - Country + Arts + WA =
So what do you get when you add Country with Arts with WA? Some pretty funny little 'worlds' I discovered!

I treasure my little collages...

I also had the privilege of applying a gloss foil to the recycled stock to give some coloured bits some PUNCH. It's hard to photograph - but all those coloured parts glint in the light!

See below?

We discussed how boring Annual Reports are and how they should be seen as a gift of a year's work. So we turned it into a gift, complete with faux wrapping, tears and sexy mint ribbon. One card will be placed under the tie when they are sent out.

I don't know if I've seen such a fun Annual Report. And as much as it's crazy, it's definitely going to get more read than any other one I've seen lately.
I did love one of the board member's expression as he picked it up. His eyebrows were raising, his eyes were darting, but surely enough I caught him in a chair having a good old read five minutes later. And talking about it for a long while after too. So there you go!

I love this work.

But I'm going to try not to call it work anymore. I'm just 'doing design fun' each day.

Ps: Here is how the design ended up becoming real life in the office of Country Arts WA.

[current mood] Gram Parsans & Apple Crumble