Making Time for a Couple of Logos
Friday, April 19, 2013 at 12:55PM I have been extremely immersed in photography these past months, and specifically weddings. I shoot sometimes 3 times in a week which leaves me with 4 days of editing. Somebody recently brought to my attention that I don't have a day off... I didn't even realise that I work every day! How crazy is that!
I guess because I don't even perceive it as work. It's definitely a passion and sometimes an obsession, i just want to shoot, edit and showcase!
But I think there is this thing called 'balance' which I've left well in my past, it's where you make time to do other things, and allow yourself to forget about work and not look at the interwebs or screens or pixels... and instead do things like buy rose bushes and lie in salt and sand. So with some strong reminders of the benefits of 'time out', I've started trying this idea of 'not working on Sunday and Tuesday'. So far in the past month I've had one real Tuesday off and two Sundays... a good start :-)
And part of this process has being learning to say NO. And mostly NO to design work. I have to let it go for a while....
but occassionally I can't help meself!!
Here's why:
The Education Union came to me needing a little brand for their Stop Tafe Cuts Campaign. And I know I can help them now and quickly to get a striking little logo they can use to promote the cause.
It's a case of 'I can do it and I can do it now'.
So really I did whip this out quick smart like a stirfry.

I like to see logos in contexts as they need to work well in multiple applications, that's often part of their charm and effectiveness.
Here it is reversed out on an image.

So that is one of those feel good, contribution jobs I struggle to turn down.
And here is another, different opportunity I struggle to say NO to...
A cool one!
Design a brand for a new cafe. Um, yes please!
Little Sisto is in Doubleview on Sackville Tce. It's an understated, sleek and spacious cafe with primo coffee. The owner comes from a large Greek family and was the youngest of 6, hence her name Little Sisto which means Little Sister.

I could see this logo in my mind pretty early, as a collection of sisters and her highlighted as the little one.
If you're interested in analysis: it's the greek turqoise sea blue that is referenced, and the triangles represent women, our shape, our skirts even, all different sizes but powerful little mountains that we each are. They are a cluster, a family, but the little one can often be the stand out, the special-treated one, the base of the family.

I look forward to sharing more photos once the signage is up and the branding is rolled out!

back to the photos now...
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